HEAT MUSIC SHOWCASE
A Unique Music Experience
HEAT is a multi-sensory music and culture concert with the goal of celebrating creative millennials and showcasing rising talent in the Greater Boston area. Using influencer marketing we’ve sold out in 2015, 2016, and 2017 with 300+ music lovers each event.
We created a multimedia campaign using motion graphics & video to reach audiences on mobile and social platforms. Each performer had a unique piece of content that they shared with their audience.
The event has sold out since it's inception in 2015. Each media campaign has reached over 20,000 people through social and online platforms. In 2017 we doubled and reached capacity as well as broke into a new demographic of urban millennials in the Greater Boston area.