Izotope
Designing for digital audio creators.
IZotope is a leader in developing intelligent audio software for recording, mixing, broadcast, sound design, and mastering.
I provided design services to the marketing and product teams. Mostly designing concepts for promotional and product launch campaigns and ensuring brand consistency across all mediums.
Designing for better communication.
I partnered with stakeholders, product marketers, and other designers to help transform complex product offerings into engaging stories and compelling content.
I was responsible for a variety of deliverables across print and digital for internal teams and their retail partners. Deliverables included web banners, motion graphics, paid media ads, event collateral, wireframes, and prototypes.
An all-new social team.
Izotope has a massive presence in the audio world and a big following on social media. While there, a 3-person social team was assembled. We set out to ensure the brand's social media following was active and engaged.
I helped the team create compelling content for the company’s online channels. We created images, memes, GIFs, and other short-form content to engage, educate, and entertain followers across the social platforms.
Managing brand assets and campaigns across an international team.
There was one visual designer servicing a large and international marketing team. Time differences, language barriers, and —- created project management and brand consistency problems. Working with the social team showed me individual teams were willing to take on content creation but needed ways to ensure quality and consistency.
I set out to find a tool that was easy to use, where we could templatize designs and ensure brand consistency. I found Canva, a web-based graphic design platform. I set up the brand kit and on-board the social team.
Lowering communication barriers with Creative Cloud.
iZotope added offices in Germany and Japan while I was there. Before then we didn’t need a way to manage assets among the design teams because everyone was in-house.
They sent me to Adobe Max 2018 and there I learned how Vice uses Creative Cloud to streamline their post-production workflows and produce shows nightly on VICE News Tonight. I began uploading logos, buttons, icons, product shots, templates and anything else that could be useful to Creative Cloud.
When international designers were added to the team we just shared our libraries. There we covered everything from the correct dimension sizes to use to their graphic elements.
Curating experiences.
By finding solutions to workload problems and helping the social team become self-sufficient I gained time to service the product design team. I learned how the company identifies and engages with its users and helped the product team design wireframes and user interfaces to help musicians focus on their craft rather than the tech behind it.