Breaking genres apart, rebuilding them live.

The goal was never another party — it was an experience with its own identity. I developed the concept, the visual direction, and the event system, then brought in DJs, artists, and creatives who each added a different sound and perspective.

The garage became a place for experimentation.

Each night was a world built from scratch, never a format repeated: a lineup curated for that night alone, original artwork and storytelling for every event, promotion led by the creators themselves, and immersive visuals built into the space.

The magic came from the mix. Instead of booking on popularity, each lineup was curated for chemistry — DJs from different scenes, sounds, and communities on one bill. Audiences came to discover something new, not to hear what they already knew.

Chop Shop turned a local idea into a sold-out series, each event building on the last through curation, creative direction, and genuine community.

• —Created the concept and full brand identity.
• —Designed the visual system and creative direction.
• —Curated every lineup — and sold out every show.
• —Expanded El Taller's role as a creative gathering space.

Like the garage that inspired it, Chop Shop was about taking something familiar and rebuilding it into something new — not just the music, but the community that formed around it.